Why free giveaways work!

Giving away free products is a powerful marketing strategy. Don't just take our word for it though, have a look at what the marketing professionals are saying:

Make it free, and make money

June 2008
By Emily Ross, from smartcompany.com.au

It’s a good time to be a consumer wandering Australian streets. Before you know it, you could be walking along with a pink balloon, a free sundae, sipping a breakfast drink, enjoying free voicemail, listening to a free song download, sending a free email and carrying a free energy efficient light globe to try out at home.

Companies wanting to connect with customers are getting nice and generous (and sometimes quirky) when it comes to capturing new customers or retaining loyal ones.

"It's not really a free thing," says director of Maverick Marketing and Communications Glen Condie. "It's a hook to get people in."

Of course it is. Why else would News Corporation offer free top-10 music downloads, Telstra BigPond host live web concerts, Virgin Mobile offer its customers free voicemail and super group Coldplay hold free concerts in London and New York? ...

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Marketing with free giveaways

Suthep Sachasiri onlinemarketinghub.com/

Everybody loves something free. Free products and services make the world a better place:) And giving something away for free can also be a very good marketing strategy.

Giving something away for free is a great way to show people you appreciate them and also one of the best ways to build up your email subscriber list.

You have seen this all over the place. You subscribe to an email list to get some product for free. To get the product you must subscribe to someone's email list and you are then automatically taken to a place to download what ever they are offering in exchange for your subscription.

Many marketers build up huge email lists of prospects using this method. They give you something useful in exchange fo your subscription.

You can give almost anything to a subscriber that you think they might find useful in exchange for their subscription.

Some of the products I have used for giveaways are...

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The power of FREEconomics

By kenhoma http://kenhoma.wordpress.com

There’s an old joke about a businessman who gives away his products. A customer asks: “How do you make money doing that?” He answers: “I make it up on volume.”

It’s nonsensical, yes. But a funny thing has happened: Giving away the product has become a legitimate business model on the Internet and even beyond. And it’s been getting increased attention. Author Chris Anderson will publish a new book in July titled, Free: The Past and Future of a Radical Price. Anderson, the editor of Wired and a former Economist reporter, also wrote the 2006 book, The Long Tail, in which he observed how companies such as Amazon.com and Netflix were thriving by offering gigantic catalogs of products that each sell in small quantities. Today, those companies are among the few thriving through a recession.

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Why use DreamWalk?

The Value of Free, Giveaway Marketing

By Michael Stelzner writingwhitepapers.com/book/index.html

Want to attract folks en mass? Give it away. Why are people attracted to free stuff?

As a young child, I remember my dad telling me, “Michael nothing is free in this world.” I made it a point of trying to stump him with things I thought were free. He always came back with, “If it costs somebody, then it’s not free.”

He had a good point. Whether it is time, resources, supplies, etc., some person or company has to pay for that free t-shirt you got at the recent trade show.

So what exactly is the marketing value of free stuff?

Let me rant and throw out some ideas:

Some of the most successful marketing campaigns started with free samples (think Sunday newspaper shampoo or AOL disks).

Free products and information are very effective mass targeting vehicles and you will get a lot of folks coming for the free stuff...

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The power of 'freebies' in marketing

Return On Investment www.roi.com.au

As competition becomes fierce and choices multiply with alarming regularity, marketing needs to raise the bar on the compelling attractiveness of its offers. Not only do these offers need to convince the consumer to use your offering, at times you need to wean consumers away from entrenched competition. This seduction needs a powerful emotional or rational inducement or a combination of both.

Nothing attracts more than a free offer across all product/service categories and almost all kinds of customers (except for the ‘snob value’ conspicuous consumption variety). Marketing needs to leverage ‘free offers’ smartly to attract its target audience and then subtly phase in pricing so that consumer starts respecting the offering (if anything is available for free for a long time, people start doubting its quality). Consumer boredom is the biggest enemy of any promotional campaign; and an intermittent ‘free offer’ breathes new life to old or ongoing products/services campaigns.

With DreamWalk you can give away free products to mobile users anywhere in the world. Businesses use giveaways to:

Grow their customer base
Sell related or extended products or services
Get customers to try new products risk-free
Build mailing lists
Build consumer trust
Raise brand awareness
Conduct market research or product tests.
Promote an event or attraction

For more great articles on free giveaway marketing visit these links:

FrugalMarketing

Wikipedia - Freebie Marketing

Buzzle - How to Build a List Using Free Giveaway Events

Freebielist.com - The Rise in Popularity of Freebies

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Need help coming up with giveaway ideas for your business? CLICK HERE for some inspiration, or check out the forums.

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